{
  "id": 5361723,
  "title": "Nike becomes London City Lionesses sponsor as well as kit partner in world record deal",
  "url": "https://urgent.news/2026/09/03/nike-becomes-london-city-lionesses-sponsor-as-well-as-kit-partner-in",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T15:25:05.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/nike-becomes-london-city-lionesses-sponsor-as-well-as-kit-partner-for-new-wsl-season/"
  },
  "original_language": "en",
  "account": "Nike has strengthened its partnership with London City Lionesses by becoming their front-of-shirt sponsor and kit maker in a world record deal worth over £3 million. This multi-year agreement comes as Nike extends its kit contract with London City until 2032. The new club shirts will feature the iconic image of Greek goddess Nike, after which the sportswear company is named. London City Lionesses' owner, US billionaire Michele Kang, expressed excitement about the partnership, stating that it validates the club's future and highlights the opportunities within women's football. Kang emphasized that the deal is the largest in the women's game, surpassing even some of the men's Premier League front-of-shirt deals. Founded by Kang in medical technology, London City Lionesses are the only WSL team without a men's counterpart. Under her leadership, the team has risen from the second tier and recently signed former Ballon d'Or winner Alexia Putellas from Barcelona. Their ambitious goal is to qualify for the Champions League. London City Lionesses are also constructing a state-of-the-art training center for women's football in Kent, aiming to match the facilities of top men's teams. Nike Football general manager Camilo Andrade highlighted the partnership as a testament to Nike's commitment to advancing the game and providing more opportunities for the next generation of players and fans.",
  "summary": "Nike has extended its partnership with London City Lionesses to become the Women’s Super League club’s front-of-shirt sponsor as well as kit maker for a world record fee of over £3m. The sponsorship is described as a multi-year deal and comes as Nike has also extended its kit contract with London City until 2032. The [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}