{
  "id": 5354804,
  "title": "Hoka builds Strava running stats into digital OOH campaign",
  "url": "https://urgent.news/2026/09/03/hoka-builds-strava-running-stats-into-digital-ooh-campaign",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T15:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}