{
  "id": 5347246,
  "title": "PepsiCo hands global media to Publicis amid transformation at CPG giant",
  "url": "https://urgent.news/2026/09/03/pepsico-hands-global-media-to-publicis-amid-transformation-at-cpg",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T14:48:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/pepsico-hands-global-media-to-publicis-amid-transformation-at-cpg-giant/829556/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}