{
  "id": 5333740,
  "title": "NAD+OLOGY to Launch at Beautyworld Dubai following two and a half years of development",
  "url": "https://urgent.news/2026/09/03/nad-ology-to-launch-at-beautyworld-dubai-following-two-and-a-half",
  "topic": "world",
  "section": "World",
  "published": "2026-09-03T13:06:44.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/friday/friday-partner/nadology-to-launch-at-beautyworld-dubai-following-two-and-a-half-years-of-development-1.500662214"
  },
  "original_language": "en",
  "account": "NAD+OLOGY, a skincare brand born in Dubai, is set to make its debut at Beautyworld Dubai on October 6, signaling the culmination of over two and a half years of meticulous development. The brand distinguishes itself by launching with hand wash and hand cream, a departure from the typical focus on facial skincare that dominates the industry. The inception of NAD+OLOGY was sparked by a simple yet thought-provoking question: why does skincare attention cease at the wrists? Sandeep Virdee, the mastermind behind NAD+OLOGY, posits that much of our skincare regimen concludes at the wrist, despite hands being exposed to rigorous washing and environmental elements. For two decades, Virdee has called Dubai home, and his professional journey in finance and consumer goods informed the development of the brand. After two years of conceptualization, Virdee engaged scientists, formulators, and researchers to ensure the formulation was grounded in solid science. The brand's name is derived from NAD+, a molecule pivotal in cellular energy metabolism, an area of active scientific inquiry. Virdee emphasizes a balanced approach, distinguishing between scientifically validated claims and areas still under investigation. Peptides, prevalent in the skincare landscape, are treated with the same scrutiny, integrated into the formulation rather than as mere marketing gimmicks. NAD+OLOGY's local roots are evident, with all aspects of production, from formulation to packaging, taking place within Dubai. Specialist ingredients are sourced globally as necessary. The inaugural line includes hand wash, hand cream, and three collections - Atelier Noir, The Ivory Society, and Bare Skin, the latter offering a fragrance-free alternative. Plans are underway to expand the range to include sunscreen, eye serum, and skin serum. For Virdee, the launch is not just a start but a stepping stone towards building a comprehensive skincare enterprise in Dubai, leveraging the city's scientific expertise and industry professionals. NAD+OLOGY will be unveiled at Beautyworld Dubai, held at Dubai World Trade Centre, on October 6.",
  "summary": "NAD+OLOGY, a Dubai-developed skincare brand, is set to launch at Beautyworld Dubai on October 6, following more than two and a half years of development. The brand will enter the market with hand wash and hand cream, taking an unconventional starting point in a beauty industry largely focused on facial skincare. The idea behind the brand began with a simple question: why does skincare attention…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}