{
  "id": 5330330,
  "title": "What Makes Hair Shoppers Trade Up?",
  "url": "https://urgent.news/2026/09/03/what-makes-hair-shoppers-trade-up",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T12:21:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/articles/beauty/dry-shampoo-amika-living-proof-batiste/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}