{
  "id": 5324481,
  "title": "Can brand SRK help revive brand Vi? What his endorsement history shows",
  "url": "https://urgent.news/2026/09/03/can-brand-srk-help-revive-brand-vi-what-his-endorsement-history-shows",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T10:50:02.000Z",
  "source": {
    "name": "Business Standard IN",
    "slug": "business-standard-in",
    "url": "https://www.business-standard.com/companies/news/can-brand-srk-help-revive-brand-vi-what-his-endorsement-history-shows-126090300901_1.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Vodafone Idea has brought in Shah Rukh Khan for its brand makeover, but experts say star power must be backed by network and business improvement",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}