{
  "id": 530549,
  "title": "Dongkook Pharmaceutical’s Centellian24 Expands U.S. Retail Presence at Costco, Ulta Beauty and Nordstrom",
  "url": "https://urgent.news/2026/08/11/dongkook-pharmaceuticals-centellian24-expands-u-s-retail-presence-at",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-08-11T04:28:52.000Z",
  "source": {
    "name": "Korea IT Times",
    "slug": "korea-it-times",
    "url": "https://www.koreaittimes.com/news/articleView.html?idxno=155987"
  },
  "original_language": "en",
  "account": "Dongkook Pharmaceutical announced on August 10 that its Centellian24 derma-cosmetic brand has expanded its presence in U.S. retail stores through Costco, Ulta Beauty, and Nordstrom. This strategy shift moves away from primarily online channels like Amazon and TikTok Shop, aiming to reach mainstream American consumers. Since July, Centellian24 has sold its 100-milliliter Madeca Cream Time Reverse at around 200 Costco locations nationwide, catering to the store's bulk-focused retail model. The brand is also increasing its reach at Ulta Beauty, adding products such as PDRN, Madeca Matcha, Mela Capture, and the Madeca Prime Max beauty device. With an expanded selection now available at approximately 760 Ulta Beauty stores across the U.S., Centellian24 products can now be found at around 89 Nordstrom locations and online. This move follows strong e-commerce sales, with Centellian24's Amazon Prime Day performance in June boosting the brand's profile. Centellian24, developed by Dongkook Pharmaceutical, combines the company's pharmaceutical and dermatological research with cosmetics, focusing on Centella asiatica-derived ingredients. The brand has sold over 97 million units of its flagship Madeca Cream globally, and its expansion into major U.S. retail chains like Costco, Ulta Beauty, and Nordstrom provides greater access to mainstream beauty shoppers, enhancing Centellian24's U.S. market position.",
  "summary": "Dongkook Pharmaceutical has expanded the retail presence of its derma-cosmetic brand Centellian24 in the United States, partnering with Costco, Ulta Beauty, and Nordstrom. This shift from primarily online channels like Amazon and TikTok Shop indicates a broader distribution strategy aimed at reaching mainstream American consumers. The company introduced the 100-milliliter version of its flagship Madeca Cream Time Reverse at approximately 200 Costco stores since July, catering to the retailer's bulk-oriented environment. Additionally, Centellian24 has expanded its product lineup at Ulta Beauty, including PDRN, Madeca Matcha, Mela Capture, and sun-care products, and entered Nordstrom, offering products such as Madeca Cream, PDRN, Madeca Matcha, and Mela Capture, along with beauty devices like Madeca Prime Max and Madeca Prime Ritual White Pearl. This expansion into major U.S. retail chains provides Centellian24 with greater opportunities to introduce its products to mainstream consumers, complementing its strong performance in U.S. e-commerce, where the brand's 360 Shot PDRN Lifting Eye Cream ranked No. 1 during Amazon Prime Day in June.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}