{
  "id": 5295287,
  "title": "Elie Saab teams up with H&M for new collection launching in October",
  "url": "https://urgent.news/2026/09/03/elie-saab-teams-up-with-h-m-for-new-collection-launching-in-october-5295287",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T09:11:37.000Z",
  "source": {
    "name": "The National Business",
    "slug": "the-national-business",
    "url": "https://www.thenationalnews.com/lifestyle/fashion-beauty/2026/09/03/elie-saab-teams-up-with-hm-for-new-collection-launching-in-october/"
  },
  "original_language": "en",
  "account": "Lebanese fashion designer Elie Saab has partnered with Swedish retailer H&M for a new collection set to launch on October 22, bringing his signature red-carpet glamour to the high street. The Elie Saab H&M collection will feature womenswear, menswear, accessories, and shoes, available at select stores across the Middle East and online. H&M's creative adviser, Ann-Sofie Johansson, described the collaboration with Saab as a \"landmark collaboration,\" highlighting his reputation as a designer who has evolved from bridalwear in Beirut to the center of Paris fashion. The collection will draw on Saab's signature elements such as embellished gowns, shimmering separates, sharply cut tailoring, fine lace, gradient sequins, and monograms. Speaking about the partnership, Elie Saab expressed his happiness with the collaboration, stating that it was a \"truly collaborative and inspiring process.\"",
  "summary": "Lebanese designer Elie Saab is teaming up with H&M for a new collection bringing his signature red-carpet glamour to the high street. The Elie Saab H&M collection will launch on October 22, with womenswear, menswear, accessories and shoes set to go on sale. The collection will be available at selected stores in the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar and Egypt, as well as online. H&M…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The National UAE",
        "title": "Elie Saab teams up with H&M for new collection launching in October",
        "url": "https://urgent.news/2026/09/03/elie-saab-teams-up-with-h-m-for-new-collection-launching-in-october",
        "published": "2026-09-03T09:11:37.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}