{
  "id": 5271570,
  "title": "American golf brand sacks CEO, president after controversial advert",
  "url": "https://urgent.news/2026/09/03/american-golf-brand-sacks-ceo-president-after-controversial-advert",
  "topic": "world",
  "section": "World",
  "published": "2026-09-03T07:20:29.000Z",
  "source": {
    "name": "Punch",
    "slug": "punch",
    "url": "https://punchng.com/american-golf-brand-sacks-ceo-president-after-controversial-advert/"
  },
  "original_language": "en",
  "account": "American golf brand Good Good has dismissed its CEO and president in response to controversy surrounding a recent advertisement. The ad, produced for Callaway, depicted a woman being pushed to the ground after attempting to grasp a golf club. Executive Matt Kendrick and president Joe Flannery were among the company officials let go, with vice-president of brand and marketing Jeffrey Lefkovits also stepping down. The advertisement showed Good Good co-founder Garrett Clark forcefully pushing professional golfer Alexis Miestowski to the ground before shouting, \"Do not touch my new driver.\" The video sparked significant backlash, with many accusing the company of trivializing violence against women. Both Good Good and Callaway subsequently removed the ad and issued apologies, with Callaway subsequently ending its partnership with the brand. In addition to the executive shake-up, Good Good has severed ties with a PGA Tour event in Austin, Texas, and several retailers have removed the company's products from their shelves. Nahid Giga, a board member and investor, has become the interim CEO. Despite the turmoil, Good Good remains committed to moving forward and building its future.",
  "summary": "American golf brand Good Good has sacked its CEO and president following backlash from a controversial advert depicting violence against women. Learn more. Read More: https://punchng.com/american-golf-brand-sacks-ceo-president-after-controversial-advert/",
  "key_points": [
    "CEO and president dismissed over controversial ad",
    "Ad depicted woman being pushed by Garrett Clark",
    "Company removed ad and issued apologies"
  ],
  "editors_take": "The swift ousting of Good Good's top executives and severing of key partnerships signals a significant reputational overhaul for the brand following public outcry over its perceived trivialization of violence against women.",
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Punch Nigeria",
        "title": "American golf brand sacks CEO, president after controversial advert",
        "url": "https://urgent.news/2026/09/03/american-golf-brand-sacks-ceo-president-after-controversial-advert-5272401",
        "published": "2026-09-03T07:26:29.000Z"
      },
      {
        "outlet": "Al Jazeera",
        "title": "Good Good Golf CEO, president quit amid advertisement controversy",
        "url": "https://urgent.news/2026/09/03/good-good-golf-ceo-president-quit-amid-advertisement-controversy",
        "published": "2026-09-03T08:32:20.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}