{
  "id": 5269598,
  "title": "Inside Yes Madam’s Bet To Own The Full At-Home Beauty Stack",
  "url": "https://urgent.news/2026/09/03/inside-yes-madams-bet-to-own-the-full-at-home-beauty-stack",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T06:50:27.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/inside-yes-madams-bet-to-own-the-full-at-home-beauty-stack/"
  },
  "original_language": "en",
  "account": "The growing demand for non-invasive aesthetic treatments like laser hair removal, skin resurfacing, and chemical peels presents a challenge due to access issues. The main obstacle isn't the procedure itself but the booking, travel, waiting, payment, and paperwork required before treatment. As convenience becomes a priority, consumers now expect aesthetic treatments to be as easy to access as salon services or grocery deliveries. This shift has led to a new model: delivering advanced aesthetic treatments directly to people's homes. India's adoption of non-surgical aesthetics is on the rise, with 611,800 procedures performed in 2024, hair removal being the most common. However, traditional aesthetic procedures require trained professionals, specialized equipment, and strict hygiene protocols, typically limiting them to clinical settings. Yes Madam has recognized this challenge and is expanding its at-home salon model to include protocol-driven, dermatologist-designed treatments delivered by certified professionals using professional-grade equipment. By centralizing equipment hubs and standardizing the treatment process, Yes Madam aims to offer treatments that are 35-55% cheaper than conventional clinics while maintaining safety and quality. The company's portfolio includes laser hair reduction, Q-Switched Nd:YAG laser for pigmentation and acne marks, body toning, and HydraGlo facials. These treatments are designed to be performed in under 60 minutes with safe, protocol-driven procedures. While the company has seen success in cities like Delhi NCR, Mumbai, Bengaluru, and Pune, it is expanding to Hyderabad, Kolkata, Chennai, and Ahmedabad, targeting a ₹500 Cr business in five years. Yes Madam believes the future of advanced aesthetics lies in making clinical-grade treatments accessible to everyday consumers, similar to how convenience has transformed other industries.",
  "summary": "Despite growing demand for non-invasive aesthetic treatments such as laser hair reduction, skin resurfacing, pigmentation removal and chemical peels, access…",
  "key_points": [
    "Yes Madam aims to deliver full at-home beauty stack.",
    "Treatments include laser hair removal and HydraGlo facials.",
    "Company targets ₹500 Cr business in five years."
  ],
  "editors_take": "Yes Madam's expansion into at-home aesthetic treatments signals a shift towards democratizing access to advanced beauty services, making them more affordable and convenient for a wider audience.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}