{
  "id": 5268865,
  "title": "Ads infinitum",
  "url": "https://urgent.news/2026/09/03/ads-infinitum",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T05:30:00.000Z",
  "source": {
    "name": "Emerging Europe",
    "slug": "emerging-europe",
    "url": "https://emerging-europe.com/ads-infinitum/"
  },
  "original_language": "en",
  "account": "OpenAI is adding advertisements to its ChatGPT service while Anthropic, its main competitor, is refusing to do the same. This decision could signal a significant difference between the two leading AI platforms. ChatGPT's advertisements have already generated over $1 billion in annualized revenue, and the service is now available to advertisers in several international markets. The ads appear clearly labeled and do not influence the AI's responses. While some see this as a bold new step in advertising, others argue it is simply a way for OpenAI to boost revenue, much like Google's traditional business model. Anthropic, on the other hand, plans to stay ad-free, focusing instead on \"agentic commerce\" where AI can assist with purchases and bookings. Both approaches have their merits, but it remains to be seen which one will ultimately prove more successful in monetizing AI services.",
  "summary": "OpenAI is putting ads in ChatGPT and Anthropic will not touch them. It is hardly a reinvention, yet ads never stopped anyone using Google. Artificial intelligence is a powerhouse of reinvention, or so we’ve been told. AI is reinventing drug discovery, the battery, the operating system of work, home appraisals, shops, and even the Olympic […] Ads infinitum was originally published on Emerging…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}