{
  "id": 5265208,
  "title": "BaladAPP is Santos FC's new sponsor",
  "url": "https://urgent.news/2026/09/03/baladapp-is-santos-fcs-new-sponsor",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-03T06:25:00.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/baladapp-santos-fcs-sponsor-062500968.html"
  },
  "original_language": "en",
  "account": "Santos FC has announced that BaladAPP, a subsidiary of Ticketmaster, will become their new sponsor for the next 12 months. BaladAPP, one of the largest companies in Brazil's entertainment industry, will be featured on the club's official kits. This partnership comes as part of BaladAPP's belief that sport can be a vehicle for enhancing value, technology, and innovation. The company's president, Marcelo Teixeira, views this as a strong demonstration of Santos FC's brand strength and credibility, emphasizing the mutual benefits for both parties. For Santos FC's president, Marcelo Teixeira, this support is crucial during the club's transformation phase. Caio Lacerda, the club's Marketing and Business Executive, sees this partnership as a combination of innovation and tradition, seeking to leverage Santos FC's passionate fanbase and global recognition. BaladAPP's CEO, João Carlos, highlights the honor of sponsoring such a traditional and historic team, aiming to boost the club's reputation through this collaboration. Both companies plan to launch communication and engagement initiatives to strengthen their bond over the coming months.",
  "summary": "Part of the Ticketmaster group, BaladAPP is one of the largest companies in Brazil’s entertainment industry and will appear on Santos’ official kits for the next 12 months.The arrival of the brand...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}