{
  "id": 5255338,
  "title": "Reisen: Die Amerikaner kommen – und verändern den Tourismus auf Mallorca",
  "url": "https://urgent.news/2026/09/03/reisen-die-amerikaner-kommen-und-verandern-den-tourismus-auf-mallorca",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T05:36:00.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/politik/international/reisen-wie-sich-der-mallorca-tourismus-durch-us-urlauber-veraendern-koennte/100241529.html"
  },
  "original_language": "de",
  "account": "Mallorca has traditionally been dominated by European tourists, primarily Germans and Brits. However, this may change with the introduction of United Airlines direct flights from New York to Palma since 2022. This has led to a significant increase in the number of US tourists on the island. US tourists are known to spend more money and seek a Mediterranean lifestyle, typical cuisine, and local wines. Bartolomé Deyá Tortella, dean of the Tourism Faculty at Universitat de les Illes Balears, notes that US visitors provide a significant boost to the local economy. In the previous year, 300,000 US tourists visited the Balearic Islands, a 16% increase from the previous year. For the upcoming season, Mallorcard predicts a 40% growth in US market demand. Tourism experts anticipate that the influx of Americans could alter the price structure, especially in Mallorca. US visitors tend to spend more on hotels, restaurants, car rentals, and boat tours compared to their European counterparts. They prefer boutique hotels in the interior or Palma's city center over beach resorts. Mallorca has gained popularity among US tourists due to its Mediterranean lifestyle, renowned cuisine, and wines. The island has been featured in films and TV series like The Crown, which were shot in Mallorca. US celebrities like Nicole Kidman have also visited the island and praised it on social media. The Mallorca 500-Million-Dollar yacht, built by US billionaire Jeff Bezos, often docks in Palma's harbor. Mallorca regularly appears in US publications such as Forbes in luxury hotel rankings. The Balearic government has sponsored direct flights from US, Arab, and Asian airlines to attract more tourists and reduce dependence on a few source countries. United Airlines has been operating three flights per week from New York to Palma since 2022, with Air Canada adding another connection to Montreal this year. The trend on the island is towards luxury, with several high-end hotels and five-star resorts opening in recent years. The expert Deyá Tortella warns that Mallorca is already overcrowded with tourists and that the only solution is to focus on quality rather than quantity to maintain the well-being of locals. The regional government of the Balearics predicts a 4.6% increase in tourist spending, twice the growth in visitor numbers. US real estate agents are already present in Mallorca, focusing on the luxury segment. The Agency, an American Nobelist real estate firm, opened an office in Mallorca in 2023, following Warren Buffett's investment company, Buffett's real estate company, which established a presence in Spain in July 2022.",
  "summary": "Seit es einen Direktflug von New York nach Palma gibt, steigt die Zahl der US-Touristen auf Mallorca deutlich – und es gibt mehr Luxushotels. Wird die liebste Ferieninsel der Deutschen amerikanisch?",
  "key_points": [
    "United Airlines introduced direct flights from New York to Palma in 2022.",
    "US tourists increased by 16% in the previous year, reaching 300,000.",
    "Mallorca predicts a 40% growth in US market demand for the upcoming season."
  ],
  "editors_take": "The growing influx of American tourists on Mallorca, who tend to spend more and seek luxury experiences, is likely to alter the island's tourism dynamics and price structure.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}