{
  "id": 5247179,
  "title": "Jeonju transforms historic market into all-night cultural playground",
  "url": "https://urgent.news/2026/09/03/jeonju-transforms-historic-market-into-all-night-cultural-playground-5247179",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-03T04:52:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/travel-food/20260903/jeonju-transforms-historic-market-into-all-night-cultural-playground"
  },
  "original_language": "en",
  "account": "In the southwestern Korean city of Jeonju, one of the region's oldest markets is being transformed into a vibrant, all-night cultural destination for young night owls. From Saturday to Sunday, the Ministry of Culture, Sports and Tourism, in collaboration with the Korea Tourism Organization, will launch an energetic campaign at Jeonju Nambu Market. The initiative, known as \"All-Day Trip,\" merges sports enthusiasm with late-night urban exploration, redefining the market's role in the city's contemporary tourism scene.\n\nThe festivities commence on Saturday evening, kicking off with a star-studded football match between Jeonbuk Hyundai Motors and Pohang Steelers at the nearby stadium. Organizers are urging fans to gather at the market before and after the game. Supporters clad in team jerseys who capture and share their experience on social media will receive vouchers to spend at the market's stalls, merging athletic excitement with local culinary offerings.\n\nAs the sun sets, a 100-meter stretch of road adjacent to the market will be closed to vehicle traffic, turning it into a pedestrian-only zone, further enhancing the lively atmosphere.",
  "summary": "In Jeonju, a historic city in southwestern Korea, one of the region’s oldest markets is making a radical bid for young night owls: swapping early curfews for open-air cinema, live music and football fandom that lasts until sunrise. From Saturday to Sunday, the Ministry of Culture, Sports and Tourism, alongside the Korea Tourism Organization, will launch a high-energy campaign at Jeonju Nambu…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Jeonju transforms historic market into all-night cultural playground",
        "url": "https://urgent.news/2026/09/03/jeonju-transforms-historic-market-into-all-night-cultural-playground",
        "published": "2026-09-03T04:42:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}