{
  "id": 5240960,
  "title": "From tokens to outcomes: Google Cloud’s global startups head sees AI cost shift, expands Singapore push",
  "url": "https://urgent.news/2026/09/03/from-tokens-to-outcomes-google-clouds-global-startups-head-sees-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-03T04:00:00.000Z",
  "source": {
    "name": "The Business Times - Companies & Markets",
    "slug": "the-business-times-companies-markets",
    "url": "https://www.businesstimes.com.sg/companies-markets/tokens-outcomes-google-clouds-global-startups-head-sees-ai-cost-shift-expands-singapore-push"
  },
  "original_language": "en",
  "account": "Darren Mowry, head of global startups at Google Cloud, is focusing on expanding customer service, engineering and ecosystem teams in Singapore. As artificial intelligence usage increases, startups are transitioning from measuring the cost of tokens used to focusing on completing tasks or achieving business outcomes. This shift in approach influences how founders select AI models, with many opting for a combination of models instead of relying on a single one. The concept of measuring and managing token usage is known as tokenomics.",
  "summary": "Darren Mowry is looking to grow the customer service and support, engineering and ecosystem teams",
  "key_points": [
    "Darren Mowry expands customer service, engineering teams in Singapore",
    "Startups shift AI cost focus from tokens to business outcomes",
    "Tokenomics concept influences AI model selection among founders"
  ],
  "editors_take": "Google Cloud's startups head shifting focus from AI token costs to business outcomes means founders will choose AI models based on task completion, influencing model selection and vendor strategies.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}