{
  "id": 521631,
  "title": "SpaceX's earnings show X's Q2 ad revenue at $367M, down from $1.08B at Twitter in Q2 2022; Musk once said he would take its annual ad revenue to $12B in 2027 (Mike Masnick/Techdirt)",
  "url": "https://urgent.news/2026/08/11/spacexs-earnings-show-xs-q2-ad-revenue-at-367m-down-from-1-08b-at",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-11T01:05:03.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://www.techdirt.com/2026/08/10/spacexs-earnings-show-elon-wiped-out-two-thirds-of-twitters-ad-business/"
  },
  "original_language": "en",
  "account": null,
  "summary": "When SpaceX filed for its IPO, we went through the S-1 to point out just how far off the mark Elon Musk's predictions about his Twitter takeover turned out to be.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}