{
  "id": 5181527,
  "title": "Common threads",
  "url": "https://urgent.news/2026/09/02/common-threads",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-02T22:04:09.000Z",
  "source": {
    "name": "Winnipeg Free Press",
    "slug": "winnipeg-free-press",
    "url": "https://www.winnipegfreepress.com/arts-and-life/2026/09/02/common-threads"
  },
  "original_language": "en",
  "account": "Kevin Takatch was grocery shopping in Los Angeles when an art sale celebrating the 25th anniversary of Jackass caught his attention. Suddenly surrounded by well-known faces, he spotted comedian Eric André and asked him to model one of his jackets. That spontaneous encounter became emblematic of BeLove, the fashion label Takatch founded. Largely built online, the brand faced a setback when Instagram deleted its original account, wiping out years of content and connections. To overcome this, Takatch started fresh, sharing the brand's journey with followers—sample arrivals, strangers modeling jackets, and chance encounters, including those with celebrities. The brand's aesthetic is eccentric, featuring bold colors, nostalgic elements, and a touch of weirdness. Takatch, who has no formal fashion training, approaches people randomly around Winnipeg, asking them to model his jackets. His interactions often lead to meaningful conversations, emphasizing the value of seeing people and their confidence. The jackets come with names like Fire, Horse, Prayer, and Woods, and the brand's collection includes wide-legged pants, hoodies, and vintage-inspired pieces. Takatch's creative process involves digital experimentation and collaboration with manufacturers, relying heavily on trial and error. BeLove is characterized as expressive, nostalgic, and carefree, blending 1970s nostalgia with darker themes. For Takatch, the brand's story is intertwined with the people and experiences that come along the way, from the unexpected encounters in Los Angeles to the everyday people he meets in Winnipeg.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}