{
  "id": 515568,
  "title": "GTA 6 Boss Says More People Are Pre-Ordering the $100 Version of the Game",
  "url": "https://urgent.news/2026/08/10/gta-6-boss-says-more-people-are-pre-ordering-the-100-version-of-the",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-10T22:14:28.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/gta-6-boss-says-more-people-are-pre-ordering-the-100-version-of-the-game"
  },
  "original_language": "en",
  "account": "Grand Theft Auto 6 fans are pre-ordering the more expensive Ultimate Edition of the game rather than the cheaper standard version, according to Strauss Zelnick, CEO of Rockstar's parent company Take-Two Interactive. Speaking with CNBC, Zelnick revealed that sales of the premium edition are skewing in its favor, suggesting that avid consumers are leading the charge in pre-orders. He also touched upon the possibility of holiday discounts, noting that Rockstar Games has maintained strong pricing with GTA 5 for years, and therefore, fans shouldn't expect deep discounts anytime soon. The Ultimate Edition includes exclusive digital content and costs $100 more than the standard $80 edition. Zelnick emphasized that the pricing for GTA 6 reflects its value, describing it as a bargain due to Rockstar Games' reputation for overdelivering on game content. The company has also addressed the lack of a disc in the game's packaging, stating that it's not necessarily a damaging factor for sales. Grand Theft Auto 6 will have its first extended look on Netflix later this month, followed by staggered releases on YouTube and social media platforms.",
  "summary": "Grand Theft Auto 6 fans are pre-ordering the $100 Ultimate Edition more than the standard edition of the game.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}