{
  "id": 5141648,
  "title": "Cardi B Has Kulture Star in Grow-Good Beauty Campaign, Promises Daughter Will Own Company",
  "url": "https://urgent.news/2026/09/02/cardi-b-has-kulture-star-in-grow-good-beauty-campaign-promises",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-02T18:09:56.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/music/rb-hip-hop/cardi-b-kulture-grow-good-beauty-campaign-1236331383/"
  },
  "original_language": "en",
  "account": "Cardi B has enlisted her 8-year-old daughter Kulture to star in the brand's fall restock campaign for her hair-care line, Grow-Good Beauty. The heartwarming ad shows Kulture in green pajamas and curlers, browsing through fruits and vegetables that make up Grow-Good's formula. On social media, Cardi expressed her excitement, noting that Kulture \"knows exactly what's needed for healthy hair\" and that \"GROW GOOD is back in stock NOW.\" The Grammy-winning rapper also clarified that the campaign is not solely a beauty advertisement, but a way for Kulture to eventually own the company.",
  "summary": "The rapper launched her hair-care brand in March.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}