{
  "id": 5135324,
  "title": "Google evita la división de su dominante negocio de publicidad digital",
  "url": "https://urgent.news/2026/09/02/google-evita-la-division-de-su-dominante-negocio-de-publicidad-digital",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T17:24:08.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/economia-digital/companias/2026/09/02/6a985a5a468aeb5f678b4594.html"
  },
  "original_language": "es",
  "account": "The United States government's request to force Google to sell a part of its digital advertising business was rejected on Wednesday, but the tech giant was ordered to make changes to some of its practices. Federal Judge Leonie M. Brinkema of Virginia denied the government's petition to compel Google to sell its AdX platform. The judge ruled that Google can keep AdX, but must modify certain practices, according to court documents. This decision comes after Brinkema found in April 2025 that Google had unlawfully used its dominant position to control two market segments in advertising technology: web-based ad management systems and platforms connecting advertisers and publishers. Google provides services in this sector through four tools: advertising purchase tools for advertisers (Google Ads and DV 360), a tool for publishers to manage their ad spaces (DoubleClick for Publishers or DFP), and the platform that connects both sides of the business, AdX. Brinkema rejected the sale of AdX and instead opted for measures to alter Google's advertising tools' functioning and limit the advantages the company can gain from its market position. The full details of these measures have not been made public yet. As per the court documents, Google and the government now have 30 days to submit a joint proposal incorporating the court's decisions. Google argued during the hearing that selling AdX was complicated and harmful to its customers. The lawsuit against the company was filed in 2023 by the Department of Justice and several states, accusing Google of using its dominant position to eliminate or weaken competitors in the digital advertising market. The ruling is a victory for Google, but it does not change the 2025 decision that found the company violated antitrust laws. This decision adds to other antitrust cases against major U.S. technology companies, where regulators have tried to compel companies like Google and Meta to sell some of their assets.",
  "summary": "La Justicia estadounidense rechaza la petición del Gobierno de forzar la venta de AdX, aunque exige modificaciones en algunas de sus prácticas. Leer",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}