{
  "id": 5133728,
  "title": "This Founder Said No to the Protein Craze. Her Beverage Brand Grew 890 Percent",
  "url": "https://urgent.news/2026/09/02/this-founder-said-no-to-the-protein-craze-her-beverage-brand-grew-890",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T17:01:37.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ali-donaldson/this-founder-said-no-to-the-protein-craze-her-beverage-brand-grew-890-percent/91399687"
  },
  "original_language": "en",
  "account": null,
  "summary": "How Rosa Li, founder of the sparkling herbal tea brand Wildwonder, learned to stand out on shelf by staying in her lane.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}