{
  "id": 5127982,
  "title": "US court rules Google will not have to sell ad exchange after losing antitrust case",
  "url": "https://urgent.news/2026/09/02/us-court-rules-google-will-not-have-to-sell-ad-exchange-after-losing",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-02T16:30:11.000Z",
  "source": {
    "name": "Ars Technica",
    "slug": "ars-technica",
    "url": "https://arstechnica.com/gadgets/2026/09/us-court-rules-google-will-not-have-to-sell-ad-exchange-after-losing-antitrust-case/"
  },
  "original_language": "en",
  "account": "In a recent court ruling, US Judge has decided that Google is not required to sell its online advertising exchange, also previously known as AdX. This decision comes from a long-running antitrust trial against Google, which the company lost in 2025. The Department of Justice (DOJ) requested this remedy during the trial. However, the consequences imposed on Google for their loss appear to be relatively minor. The DOJ and a group of states argued that Google used its significant power in online display ads to limit competitors' reach by rigging ad auctions to gain an advantage. Although the court acknowledged that Google had manipulated ad auctions, it did not agree that the company violated the law when it came to tools used by advertisers. Despite the partial ruling, the DOJ advocated during the remedy phase that selling Google's ad exchange, which connects ad buyers and sellers, would be the most effective way to create a more balanced market. However, this did not transpire. While the ad exchange constitutes a relatively small portion of Google's revenue, forcing the company to sell could have had unintended consequences that would extend beyond its advertising business. Additionally, it could have sent a strong signal to other major technology firms, many of which have successfully fought off recent antitrust cases.",
  "summary": "The DOJ proved to the court that Google acted illegally, but it won't get the big win it wanted.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}