{
  "id": 5123139,
  "title": "Privatbank: Bankhaus Metzler verpasst 350 Jahre alter Marke einen neuen Anstrich",
  "url": "https://urgent.news/2026/09/02/privatbank-bankhaus-metzler-verpasst-350-jahre-alter-marke-einen",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T16:30:00.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/finanzen/banken-versicherungen/banken/metzler-privatbank-verpasst-350-jahre-alter-marke-einen-neuen-anstrich/100251261.html"
  },
  "original_language": "de",
  "account": "Bankhaus Metzler, a venerable financial institution with a 352-year history, has unveiled a redesigned brand identity. The bank's longstanding dark blue color scheme, which customers and staff have been familiar with for decades, has been replaced with an olive green hue. The company name Metzler will now be displayed in the format of a signature, followed by a period, rather than in a decorative script and an underscore. This revamped branding is set to be officially presented on Thursday, according to the Handelsblatt. This marks the first complete rebranding of the brand in the bank's 352-year history, as stated by the majority shareholders, Franz and Elena von Metzler. The majority shareholders stated that the bank's strategic reorientation in recent years, with a focus on institutional investing (asset management) and capital markets, is reflected in the new branding. Franz von Metzler, responsible for the asset management division as a head of the business, explained in an interview with the Handelsblatt that the bank has concentrated on high-yield areas where Metzler can compete. \"The new branding and logo illustrate this development and make it even more evident,\" he added. In 2021, B. Metzler s. Sohn & Co., the full name of the bank, converted into a joint-stock company and appointed Wolfgang Kirsch, the long-serving CEO of DZ-Bank, for the first time to an independent supervisory board, for the first time. Prior to that, it was always a personally liable shareholder from the banking dynasty who bore responsibility. Until 2021, Friedrich von Metzler, the father of Franz and Elena, had been leading Metzler along with the bank and the financial market in Frankfurt for decades. The bank's new branding represents the third major modernization step since Elena and Franz von Metzler have been representing the bank in their twelfth generation. A particularly noticeable change is the logo, which, according to Metzler, is a combination of original signatures of family members of the banking dynasty. Metzler emphasizes that the logo \"symbolizes more than 350 years of tradition and readiness for change.\" It is also an expression of the personality that is a prerequisite for Metzler's business model, even in the face of automation and digitalization. Apart from the major branding overhaul, customers and employees can expect the traditional bank to more carefully adapt its business model. When asked about the ongoing consolidation among private banks, Metzler's head of the division expressed that the company does not plan to make significant acquisitions of competitors. However, the bank will continue to look for ways to expand its core business through targeted acquisitions, such as the recent acquisition of the Nuremberg pension fund.",
  "summary": "Die traditionsreiche Privatbank hat ihren Markenauftritt komplett überarbeitet. Es ist die dritte strategische Weichenstellung der zwölften Generation der Bankiers-Dynastie.",
  "key_points": [
    "Bankhaus Metzler rebrands after 352 years, adopting olive green color scheme",
    "New branding reflects shift to asset management and capital markets",
    "Logo combines original signatures of banking dynasty members"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}