{
  "id": 5120872,
  "title": "At TheGrill: Titans of 2026’s Box Office Success Talk the Business of the Big Screen",
  "url": "https://urgent.news/2026/09/02/at-thegrill-titans-of-2026s-box-office-success-talk-the-business-of",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-02T16:00:00.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/industry-news/business/thegrill-2026-preview-movie-theaters/"
  },
  "original_language": "en",
  "account": "2026's box office success will be the focus of discussions at TheGrill, where industry leaders will explore the business of the big screen. The event, held at the DGA Theater in Los Angeles on September 30, promises to delve into the development, production, and release of films in today's market. AMC Theatres' Adam Aron, Lionsgate's Adam Fogelson, and Regal's Eduardo Acuna will gather to discuss the economics that determine which movies end up on the big screen. During their conversation, moderated by Sharon Waxman, the three executives will provide insights into the decision-making processes behind theatrical releases, shedding light on the factors that drive audiences to theaters. In the second session, filmmakers Jason Zada and Jon Erwin will reveal how they incorporate generative AI into both the creative and distribution aspects of their projects. The session will explore the potential of AI to revolutionize filmmaking and offer a glimpse into the future of the industry. Finally, Victor Elizalde of Viva Pictures will share his data-driven approach to script development, which has resulted in consistent bookings for mid-budget family animation on over a thousand screens. Elizalde's scoring model grades scripts before a greenlight, providing a data-based foundation for theatrical real estate decisions. However, he will also discuss scenarios where he overrides the model based on his instincts. TheGrill offers a comprehensive look at the film business, from concept to screen, and is a must-attend event for anyone working in film or television. Ticket holders will also gain access to AI Creator Day on September 29, making a single ticket admission to two days of industry insights. Attendees can secure their spot with a special offer from WrapPRO, which provides a 40% discount using the code COMESEE40 until September 1.",
  "summary": "TheWrap's annual event takes place Sept. 30, with a special AI Creator Day on Sept. 29 The post At TheGrill: Titans of 2026’s Box Office Success Talk the Business of the Big Screen appeared first on TheWrap .",
  "key_points": [
    "2026 box office success discussed at TheGrill event in Los Angeles",
    "Executives from AMC, Lionsgate, and Regal share insights on theatrical releases",
    "Filmmakers Jason Zada and Jon Erwin explore generative AI in filmmaking"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}