{
  "id": 5116616,
  "title": "Celigo launches intelligent enterprise automation builder into general availability",
  "url": "https://urgent.news/2026/09/02/celigo-launches-intelligent-enterprise-automation-builder-into",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-02T15:25:43.000Z",
  "source": {
    "name": "SiliconANGLE",
    "slug": "siliconangle",
    "url": "https://siliconangle.com/2026/09/02/celigo-launches-intelligent-enterprise-automation-builder-into-general-availability/"
  },
  "original_language": "en",
  "account": "Celigo, an AI-powered integration platform, has launched its intelligent enterprise automation builder, Ora, into general availability. Ora enables users to create and manage automations without specialized technical knowledge. Since its beta launch in March, Ora has processed nearly 250,000 messages, facilitating the application of AI for those less technically inclined. Chief Product Officer Matt Graney explained that building and maintaining automation traditionally required specialized skills, but Ora simplifies this process by allowing users to describe their needs in natural language. Ora can handle tasks such as connecting separate systems, extracting, moving, transforming, and updating data. For instance, an e-commerce company can synchronize orders, inventory, and fulfillment across platforms like Shopify, Amazon, WooCommerce, NetSuite, and SAP in real-time. The platform automates much of the workflow setup, reducing the time and effort required for development and IT teams. Users can describe their requirements in natural language, and Ora will handle the rest, including building data extraction, designing transformations, building automations to check inventory against orders, and setting thresholds for human intervention. Celigo Ora is particularly beneficial for teams lacking deep platform knowledge, as demonstrated by Sport Alliance GmbH's Director of Business Systems, Marek Szpitun, who built two complete flows in just 10 minutes. The platform also supports both rule-based and generative AI automation, with rule-based automations being cost-effective and efficient while generative AI models are reserved for more complex tasks. Celigo offers access through a command-line interface and Model Context Protocol server, enabling technical teams to focus on building rather than routine maintenance.",
  "summary": "Celigo Inc., an intelligent enterprise automation platform built for artificial intelligence, today announced the general availability of Ora, the company’s interface for building and troubleshooting automations. Since Ora launched in beta mode in late March, the platform has processed nearly a quarter million messages, providing a foundation for less technical users to put AI to […] The post…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}