{
  "id": 5115746,
  "title": "Neue Generation AVM-Router: Klare Kante: Fritzboxen bekommen neues Design",
  "url": "https://urgent.news/2026/09/02/neue-generation-avm-router-klare-kante-fritzboxen-bekommen-neues",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T15:18:12.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/technik/it-internet/neue-generation-avm-router-klare-kante-fritzboxen-bekommen-neues-design/100251593.html"
  },
  "original_language": "de",
  "account": "For years, the bodies of popular Fritzbox routers have featured mysterious curves. While easily recognizable, many people dislike the curvy design or the dominant wine-red-silver color scheme. However, at the IFA technology fair (September 4-8), AVM presented a new chapter in router design. The company showcased the DSL/Fiber 7-90 model, featuring a sleek, straight design that aims to mark the beginning of a new Fritzbox generation and avoid looking like a foreign object in living rooms. A new minimalist approach: The box has truly become a box in the literal sense, and its new, invisible cable routing should make it elegant enough to sit unreservedly in a shelf or on a coffee table. Wall mounting is still possible. The minimalist design extends to the Fritzbox's operation and displays: There is now only one button and one LED. Meanwhile, AVM introduces a new naming logic for Fritzbox models: cryptic, nonsensical numbers like 7490 are becoming a thing of the past. Instead, the new labels follow the schema of connection type (words), WLAN generation (first number), and series (second number). More clarity: At a glance, it should be evident which connector the router is designed for and which WLAN generation it supports. The series information also gives hints about the functionality. The Fritzbox DSL/Fiber 7-90 supports fiber-optic (GPON/AON) and DSL, as well as tri-band Wi-Fi 7 with up to 12.2 GBit/s, multi-gigabit LAN, and offers extensive smart home support via standards like DECT or Zigbee. The Fritzbox's typical comprehensive telephone and VPN functions are also included. However, AVM has not yet disclosed the price and market launch for the new device.",
  "summary": "Ecken statt Kurven: Hersteller AVM macht seine Router schick fürs Wohnzimmer. Wie aus Fritzboxen künftig wirklich Boxen werden sollen - und warum die Geräte neue Namen bekommen.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}