{
  "id": 5092776,
  "title": "Getting the right products to the right people at the right time",
  "url": "https://urgent.news/2026/09/02/getting-the-right-products-to-the-right-people-at-the-right-time",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T13:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91595724/getting-the-right-products-to-the-right-people-at-the-right-time"
  },
  "original_language": "en",
  "account": "PepsiCo, a global food and beverage brand, recognizes the critical importance of Mexico as its second-largest market after the U.S. Despite the U.S. market being dominated by large grocery chains and convenience stores, Mexico's retail landscape is characterized by a multitude of small, independent stores. This presents unique challenges for PepsiCo salespeople, who must visit these stores regularly, build relationships, and provide valuable insights to owners. To address these challenges, PepsiCo has recently launched the MiNegocio+ app, which has significantly transformed the way the company serves its customers and salespeople in Mexico. The app enables customers to easily place orders through their smartphones, leading to more accurate sales information for PepsiCo's sales team. It also provides customers with broader visibility into the vast range of PepsiCo products available for their stores, including new items. The MiNegocio+ app has also shifted the role of PepsiCo's sales team from order takers to business development relationship managers, empowering them to focus on partnering with customers to help them grow. This digital transformation strategy, known as eB2B, aims to streamline operations and improve customer service across PepsiCo's global footprint. The app has proven beneficial for many customers, such as Yazmin Ruiz at Superteca Hermanos de la Cruz, who appreciates the convenience of placing orders on her own schedule and the wide array of incentives offered. While the app has taken much of the workload off PepsiCo's frontline salespeople, they still play a crucial role in providing personalized recommendations based on data-driven insights. Overall, PepsiCo's MiNegocio+ app and digital transformation efforts are driving growth for both the company and its customers, regardless of store size or market location.",
  "summary": "For global food and beverage brand PepsiCo, Mexico plays a critically important role. In fact, it’s the company’s second-largest market after the U.S. But while the U.S. market is tilted toward big grocery chains and convenience stores, Mexico’s retail landscape is filled with small customers. “It’s one of the markets in the world where you have a huge amount of small mom-and-pop stores,” says…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}