{
  "id": 5062490,
  "title": "The most popular merch at the US Open, from Honey Deuce tees to $600 Polo Ralph Lauren jackets",
  "url": "https://urgent.news/2026/09/02/the-most-popular-merch-at-the-us-open-from-honey-deuce-tees-to-600",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T09:34:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/us-open-most-popular-merch-2026-9"
  },
  "original_language": "en",
  "account": "The US Open's retail stores have become a hotbed for merchandise, with certain items selling out quickly and reselling for up to three times their original price. Among the most sought-after items are Honey Deuce-branded merchandise, particularly t-shirts and caps. Polly Millar polos, a line of polo shirts, are particularly popular among fathers, with a $138 pair selling well. Hats are also a major draw, with a vast array of designs on display, and are the most popular items overall. The US Open representative confirmed that retail sales are expected to break records this year.",
  "summary": "I checked out some merch stores at the US Open, where one item is already sold out — and reselling for more than triple the price.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}