{
  "id": 5057051,
  "title": "Nike and Hims & Hers Solved a DTC Problem That Still Slows Most Brands Down With 1 Leadership Fix",
  "url": "https://urgent.news/2026/09/02/nike-and-hims-hers-solved-a-dtc-problem-that-still-slows-most-brands",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ryan-vanni/nike-and-hims-hers-solved-a-dtc-problem-that-still-slows-most-brands-down-with-1-leadership-fix/91399018"
  },
  "original_language": "en",
  "account": null,
  "summary": "The next evolution of DTC may not be a new channel or technology. It may be a new seat in the C-suite.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}