{
  "id": 5052005,
  "title": "Enhance raises $18.2 million in equity-debt round",
  "url": "https://urgent.news/2026/09/02/enhance-raises-18-2-million-in-equity-debt-round",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T07:04:39.000Z",
  "source": {
    "name": "Wamda",
    "slug": "wamda",
    "url": "http://wamda.com/2026/09/enhance-raises-18-2-million-equity-debt-round"
  },
  "original_language": "en",
  "account": "Fitness technology company Enhance has secured $18.2 million in a mix of equity and venture debt financing, with Global Ventures investing in the equity component and Stride Ventures providing the venture debt. Established in Dubai in 2018 by Tarek Mounir, Enhance began as a personal training services business and has since transformed into a software-as-a-service (SaaS) platform designed to assist multi-site gym operators in managing and scaling their personal training operations. The platform is presently active in the UAE, Saudi Arabia, Qatar, Bahrain, and the United States, with Saudi Arabia being identified as the fastest-growing market outside the US for the company.\n\nThe recently raised capital will primarily be allocated to Expand Enhance's operations in the US, where its enterprise software has been licensed since January 2025, and is currently utilized in over 700 clubs belonging to major national chains like Crunch Fitness, In-Shape Family Fitness, UFC Gym, and PureGym USA. This expansion marks a significant milestone as Enhance becomes one of the first GCC-built software platforms to be successfully deployed in the US market. As of now, Enhance supports 15,000 personal trainers and facilitates more than 500,000 personal training sessions each month across its various markets, with revenue growing at a 65% compound annual growth rate (CAGR) since 2019.\n\nTarek Mounir, Enhance's founder and CEO, expressed their delight at the new funding and the diversification of their capital structure. He added that Enhance is on its way to becoming the global operating system for personal training, capitalizing on the growing popularity of its GCC-built SaaS platform in the United States, which is the world's largest gym market. With future U.S. expansion and potential growth in other international markets, Enhance remains confident about their path forward.",
  "summary": "GCC-based fitness technology company Enhance has raised $18.2 million in equity and venture debt, with Global Ventures participating in the equity financing and Stride Ventures providing venture debt. Founded in Dubai in 2018 by Tarek Mounir, Enhance started as a personal training services business before evolving into a SaaS platform that helps multi-site gym operators manage and scale their…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}