{
  "id": 5038065,
  "title": "Busan becomes Olive Young's beauty hub outside Seoul",
  "url": "https://urgent.news/2026/09/02/busan-becomes-olive-youngs-beauty-hub-outside-seoul",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T07:22:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260902/busan-becomes-olive-youngs-beauty-hub-outside-seoul"
  },
  "original_language": "en",
  "account": "CJ Olive Young is doubling down on its plans to make Busan a major player in the global K-beauty market. The company has opened a sizable town store and a design-focused outlet in the city, marking a significant expansion of its presence outside Seoul. The relocation and expansion of Olive Young Nampo Town in Busan's Jung District took place on Friday, making it the company's largest town-format store outside the capital. On Sunday, a new Olive Young Millak The Market opened in Millak-dong, the Suyeong District of Busan. This expansion comes as Busan draws a growing number of international tourists, with the city welcoming 3.1 million foreign visitors last year, the highest number among cities outside the capital. The first half of this year saw a 44 percent increase in international tourists, reaching 2.4 million. Cruise tourism has been a key factor in this surge, with the number of cruise passengers visiting Busan projected to nearly quadruple to 990,000 this year, up from 257,000 in 2025.",
  "summary": "CJ Olive Young is stepping up efforts to establish Busan as a global K-beauty hub, opening a large-scale town store and a design-focused outlet. The country’s largest beauty retailer said Wednesday that it relocated and expanded Olive Young Nampo Town in Nampo-dong, Busan’s Jung District, on Friday, making it the largest town-format store outside the capital region. It also opened Olive Young…",
  "key_points": [
    "CJ Olive Young expands to Busan, opening town store and design outlet.",
    "Busan attracts 3.1 million foreign tourists last year, highest outside Seoul.",
    "Cruise tourism projected to nearly quadruple, with 990,000 passengers expected."
  ],
  "editors_take": "Olive Young's aggressive expansion in Busan positions the city as a key gateway for the global K-beauty market, capitalizing on the city's growing popularity with international tourists.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Busan becomes Olive Young's beauty hub outside Seoul",
        "url": "https://urgent.news/2026/09/02/busan-becomes-olive-youngs-beauty-hub-outside-seoul-5039396",
        "published": "2026-09-02T07:32:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}