{
  "id": 50347,
  "title": "Adidas releases 2026 Texas-A&M-branded running shoe",
  "url": "https://urgent.news/2026/08/02/adidas-releases-2026-texas-a-m-branded-running-shoe",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-02T17:21:41.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/adidas-releases-2026-texas-m-172141039.html"
  },
  "original_language": "en",
  "account": "Adidas has launched this year's Texas A&M-branded running shoe for the upcoming 2026-27 school year. The white Adizero EVO SL EXO sneakers, priced at $160.00 plus tax and shipping, showcase the university's logo on the heel, tongue, and the interior of the shoe. Texas A&M joined Adidas in July 2022, with a new shoe release nearly every year. The university is currently in a five-year contract with Adidas, valued at over $47 million, which includes $3 million in annual base compensation, $6 million in product allotment, and $1 million for marketing efforts, along with performance incentives. Texas A&M's track and field team, however, continues to be sponsored by Nike. Social media reactions to this year's sneaker drop have been mixed, with some Aggie fans advocating for the school to switch from Adidas when the agreement ends next summer. Notably, Penn State and Tennessee have recently moved from Nike to Adidas for their 2026-27 athletic year, potentially paving the way for Texas A&M to follow suit after the current contract expires.",
  "summary": "Adidas have officially revealed Texas A&M's 2026 EVO SL EXO sneakers ahead of the 2026-27 school year.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}