{
  "id": 5025145,
  "title": "CJ ENM's hit dating show 'EXchange' expands to Japan, Brazil with local remakes",
  "url": "https://urgent.news/2026/09/02/cj-enms-hit-dating-show-exchange-expands-to-japan-brazil-with-local-5025145",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-02T05:52:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/entertainment/shows-dramas/20260902/cj-enms-hit-dating-show-exchange-expands-to-japan-brazil-with-local-remakes"
  },
  "original_language": "en",
  "account": "CJ ENM, a major South Korean entertainment firm, announced on Tuesday that its popular dating reality show \"EXchange\" is set to expand beyond Asia. The new season of the show, titled \"Love Transit 35+\" and adapted for the Japanese market, will return for its fourth season on Oct. 22 with a premiere on Amazon Prime Video. This new season will feature 10 participants aged 35 and above, including married couples, reflecting changing perspectives on marriage in Japan. In Brazil, \"EXchange\" will undergo a local remake titled \"Love Transit,\" directed by renowned Brazilian producer Boninho. This marks the format's first adaptation outside of Asia. CJ ENM's decision to introduce the show in Brazil stems from the growing popularity of Korean content in the country. A July report by the Korean Cultural Center in Brazil revealed that Korean dramas accounted for 28% of local media coverage of Korean culture, second only to K-pop. The Korea Creative Content Agency, a government entity promoting Korean culture, is supporting this initiative.",
  "summary": "CJ ENM, one of Korea's largest entertainment companies, said Tuesday that its dating reality format \"EXchange\" is expanding overseas, with a new season confirmed in Japan and a first-ever remake set for Brazil. In Japan, \"Love Transit,\" the local adaptation of \"EXchange,\" will return with a fourth season, \"Love Transit 35+,\" following three earlier seasons. Premiering globally on Amazon Prime…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "CJ ENM's hit dating show 'EXchange' expands to Japan, Brazil with local remakes",
        "url": "https://urgent.news/2026/09/02/cj-enms-hit-dating-show-exchange-expands-to-japan-brazil-with-local",
        "published": "2026-09-02T05:47:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}