{
  "id": 5025139,
  "title": "SK Broadband's AI set-top box sweeps major global design awards",
  "url": "https://urgent.news/2026/09/02/sk-broadbands-ai-set-top-box-sweeps-major-global-design-awards-5025139",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-02T05:52:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260902/sk-broadbands-ai-set-top-box-sweeps-major-global-design-awards"
  },
  "original_language": "en",
  "account": "SK Broadband's AI-powered 5G set-top box has been named the winner of all four major global product design awards, a triumph the company hailed as a \"grand slam.\" The device, designed for SK Broadband's B TV pay-TV service, earned accolades from Japan's Good Design Award, Germany's iF Design Award, Germany's Red Dot Design Award, and a top prize at the U.S.-based International Design Excellence Awards, or IDEA. SK Broadband, under the leadership of CEO Kim Sung-soo, unveiled the set-top box featuring a sleek, matte-black design that aims to blend seamlessly into everyday living spaces rather than stand out as typical telecommunications equipment. They made a deliberate effort to hide buttons and logos, opting instead to rely heavily on artificial intelligence-driven voice controls and an intuitive on-screen interface. The set-top box's rear panel, according to the company, is designed to exude an object-like quality distinct from conventional electronics.",
  "summary": "SK Broadband said Tuesday that its \"AI 5\" set-top box has won all four of the world's major product design awards, a feat the Korean telecom and media company called a \"grand slam.\" The device, used with SK Broadband's B tv pay-television service, won Japan's Good Design Award last year, followed this year by Germany's iF Design Award in March, Germany's Red Dot Design Award in April and a main…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "SK Broadband's AI set-top box sweeps major global design awards",
        "url": "https://urgent.news/2026/09/02/sk-broadbands-ai-set-top-box-sweeps-major-global-design-awards",
        "published": "2026-09-02T05:47:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}