{
  "id": 5021307,
  "title": "Apple Sept. 9 event — all 9 new products we're expecting to see",
  "url": "https://urgent.news/2026/09/02/apple-sept-9-event-all-9-new-products-were-expecting-to-see",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-02T05:15:00.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/phones/iphones/apple-sept-9-event-all-9-new-products-were-expecting-to-see"
  },
  "original_language": "en",
  "account": "Apple has scheduled its annual \"Surprise and Shine\" event for September 9, 2023, at Apple Park. The event is officially confirmed and will showcase new iPhone models, as well as other devices. According to AppleTrack, nine products are expected to be revealed during the event. The new iPhones set to be launched are the iPhone 18 Pro and Pro Max, with an entry-level iPhone 18 and iPhone 18 Plus rumored to arrive in the spring. The Pro models are expected to retain the same design as last year's iPhone 17 Pro models, but with a smaller Dynamic Island and a 24MP selfie camera. The Pro Max model may feature a new variable aperture lens and a longer 6x zoom. Both models will come equipped with Apple's new 2nm A20 Pro chip and a new C2 modem. The iPhone Ultra, the company's biggest announcement, is rumored to be a foldable phone with a crease-free display and a 4.5 to 4.8mm thickness. However, the Ultra may be expensive, costing between $2,000 and $2,500, and its availability is uncertain. Additionally, the AirPods 5 are expected to receive a slight upgrade, but the AirPods Ultra is not anticipated until 2027 at the earliest.",
  "summary": "Apple's big iPhone event is next week and here are 9 products we expect to see announced.",
  "key_points": [
    "Apple's annual \"Surprise and Shine\" event scheduled for September 9, 2023",
    "Nine new products expected to be unveiled during the event",
    "iPhone 18 Pro and Pro Max models confirmed, with AirPods 5 upgrade"
  ],
  "editors_take": "Apple's September 9 event is set to shift the smartphone landscape with new iPhone models and other devices, potentially widening the product gap with competitors and further expanding its ecosystem.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}