{
  "id": 5007490,
  "title": "Location data fuels mall giant Simon’s new pitch to advertisers",
  "url": "https://urgent.news/2026/09/02/location-data-fuels-mall-giant-simons-new-pitch-to-advertisers",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media/location-data-fuels-mall-giant-simons-new-pitch-to-advertisers/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon’s consumer data.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Modern Retail",
        "title": "Location data fuels mall giant Simon’s new pitch to advertisers",
        "url": "https://urgent.news/2026/09/01/location-data-fuels-mall-giant-simons-new-pitch-to-advertisers",
        "published": "2026-09-01T04:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}