{
  "id": 5007304,
  "title": "IIT grad Vidit Aatrey quits IAS dream, builds Meesho into Rs 30,000-cr empire",
  "url": "https://urgent.news/2026/09/02/iit-grad-vidit-aatrey-quits-ias-dream-builds-meesho-into-rs-30-000-cr",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-02T02:42:04.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/life-style/people/iit-graduate-vidit-aatrey-left-his-ias-dream-then-his-corporate-career-but-failed-twice-before-building-meesho-today-he-has-turned-the-e-commerce-giant-into-a-rs-30000-crore-business/articleshow/133695793.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "Vidit Aatrey, a dynamic IIT Delhi alumnus, founded Meesho after navigating through various corporate roles and facing setbacks from an earlier startup. Observing micro-entrepreneurs leveraging social media for sales, he crafted Meesho as a digital ally for these sellers. Over time, Meesho has blossomed into a prominent e-commerce player, showcasing Aatrey's knack for insight and innovation,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}