{
  "id": 5002754,
  "title": "Pei Tty embraces modern coaching approach on BAM return",
  "url": "https://urgent.news/2026/09/02/pei-tty-embraces-modern-coaching-approach-on-bam-return",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-02T03:33:14.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/sports/badminton/2026/09/1524037/pei-tty-embraces-modern-coaching-approach-bam-return"
  },
  "original_language": "en",
  "account": "KUALA LUMPUR: Wong Pei Tty, the new Badminton Association of Malaysia (BAM) coach, has transitioned from conventional coaching techniques to a modern approach centered on leadership and communication. She attributes her development in these areas to her two-year tenure as Singapore's junior chief coach under Chin Eei Hui. Pei Tty emphasized the importance of leadership and communication, noting that these skills have become increasingly vital in today's coaching landscape.\n\nShe explained that, unlike the past when coaches would simply instruct players on their actions, present-day coaching requires a greater emphasis on explaining the reasoning behind these actions and the benefits they bring. This shift is crucial for working with a younger squad featuring world No. 23 Ong Xin Yee, Low Zi Yu, and other young athletes. Pei Tty believes that effective communication and the ability to explain the 'why' behind training methods are key to motivating players to perform at their best.\n\nAttitude remains a significant factor, but Pei Tty recognizes the need to adapt her coaching methods to suit the learning styles of her new players. She plans to implement her new philosophy during the Vietnam Open Super 100, where she will guide a team of promising young players, including Ong Xin Yee, Low Zi Yu, and others.",
  "summary": "KUALA LUMPUR: Wong Pei Tty has evolved from traditional coaching methods into a modern coach who emphasises leadership and communication.",
  "key_points": [
    "Wong Pei Tty adopts modern coaching approach as BAM coach",
    "Emphasizes leadership and communication skills",
    "Focus on explaining \"why\" behind training methods"
  ],
  "editors_take": "Pei Tty's modern coaching approach, emphasizing leadership and communication, marks a shift from traditional methods, enabling her to better motivate and connect with her young players.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}