{
  "id": 5001728,
  "title": "I Built a Link-in-Bio Platform… Then I Asked: “Why Would Anyone Come Back?”",
  "url": "https://urgent.news/2026/09/02/i-built-a-link-in-bio-platform-then-i-asked-why-would-anyone-come-back",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-02T03:23:40.000Z",
  "source": {
    "name": "Dev.to",
    "slug": "dev-to",
    "url": "https://dev.to/puneetkumar2010/i-built-a-link-in-bio-platform-then-i-asked-why-would-anyone-come-back-82b"
  },
  "original_language": "en",
  "account": "On July 11, 2026, I started building a project inspired by link-in-bio platforms. The idea was simple: create a profile, customize it, add your links, and share it. So I built Rizzzler, and currently, it has 11 users. While this number may not seem impressive, those 11 users led me to think about the project in a new way. I noticed that people would create their profile, then disappear, some even not checking the app for weeks. I realized that Rizzzler, primarily a profile website, didn't have a reason for users to return after setting up their profile and sharing their link. This made me think about what else a profile could do. I wanted Rizzzler to be more than just a profile that people set up once and forget. I wanted it to actually do something. This led me to a crazy idea: what if Rizzzler could become an identity provider that developers could use? I built my own OAuth 2.0 system and started working on the developer-side integration and documentation. Users can sign in with Rizzzler, and I've created developer documentation for integration. However, this is still in the testing phase, and I need developers to try it, break it, and report any issues. To ensure user visibility and control over their authentication activity, I also built a security dashboard. This allows users to see where their Rizzzler account is being used and manage those connections as needed. Meanwhile, I experimented with AI-generated emails and created a system that generates funny roasts based on a profile's information. The goal is to make the email entertaining rather than a simple status update. I have implemented it, and there's a 55% chance of receiving an AI roast email daily. While I'm not sure if users will love this feature, I see it as part of the project's evolution. In summary, Rizzzler is transforming into something different from its original intention. I started with a link-in-bio platform but have added features like OAuth 2.0 authentication, developer documentation, user security management, and AI-generated emails. It's an experiment, and I'm enjoying the process of building something unexpected from the original idea.",
  "summary": "On July 11, 2026, I started building a project inspired by link-in-bio platforms. The idea was pretty straightforward: Create a profile → customize it → add your links → share it. So I built Rizzzler. And right now, it has 11 users. Yep. 11 😂 Not exactly the kind of number you'd put on a startup pitch deck. But those 11 users actually made me think about the project in a completely different…",
  "key_points": [
    "Rizzzler started as a link-in-bio platform in July 2026.",
    "Only 11 users currently use Rizzzler, highlighting low adoption.",
    "Rizzzler evolved into an OAuth 2.0 identity provider with developer tools."
  ],
  "editors_take": "The evolution of Rizzzler from a simple link-in-bio platform to an identity provider with additional features shifts its value proposition from a static profile to a dynamic, interactive experience that retains user engagement.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}