{
  "id": 4992687,
  "title": "Klaviyo director Ed Hallen sells $2.02m of company stock",
  "url": "https://urgent.news/2026/09/02/klaviyo-director-ed-hallen-sells-2-02m-of-company-stock",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-02T02:01:15.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/klaviyo-director-ed-hallen-sells-202m-of-company-stock-93CH-4885260"
  },
  "original_language": "en",
  "account": "Ed Hallen, a director and 10% owner of Klaviyo Inc. (NYSE: KVYO), sold approximately $2.02 million worth of company stock on August 31, 2026. The transactions were conducted under a Rule 10b5-1 trading plan, involving the sale of 98,782 shares of Series A Common Stock. The shares were sold at a weighted average price of $20.47 to $20.49 per share, with individual sales ranging from $20.30 to $20.78. This sale came amid a strong 16% weekly gain for KVYO's stock, currently trading at $20.64. In addition to the stock sales, Hallen gifted 17,885 shares of Series A Common Stock to Hodgkins LLC on the same date, valued at $0, also pursuant to a Rule 10b5-1 trading plan. As of the review, KVYO's stock appeared undervalued, ranking on the platform's Most Undervalued list. Despite reporting a 26% increase in revenue for Q2 2026, Klaviyo faced margin pressure and a softer outlook for the rest of the year, leading to a lowered price target from TD Cowen.",
  "summary": null,
  "key_points": [
    "Ed Hallen, Klaviyo director, sold $2.02m worth of stock on Aug 31, 2026",
    "Transactions under Rule 10b5-1 plan, 98,782 shares sold at $20.47-$20.49",
    "Hallen gifted 17,885 shares to Hodgkins LLC on same date, valued at $0"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Investing.com",
        "title": "Klaviyo chief legal officer sells $1.24 million in company stock",
        "url": "https://urgent.news/2026/09/02/klaviyo-chief-legal-officer-sells-1-24-million-in-company-stock",
        "published": "2026-09-02T02:00:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}