{
  "id": 49760,
  "title": "Stellar Blade: Blood Rain's AI slop music video is terrible for us all",
  "url": "https://urgent.news/2026/08/02/stellar-blade-blood-rains-ai-slop-music-video-is-terrible-for-us-all",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-02T17:00:00.000Z",
  "source": {
    "name": "PC Gamer",
    "slug": "pc-gamer",
    "url": "https://www.pcgamer.com/games/action/stellar-blade-blood-rains-ai-slop-music-video-is-terrible-for-us-all/"
  },
  "original_language": "en",
  "account": "ShiftUP CEO Kim Hyung Tae has been vocal about his support for AI technology, but his company's latest marketing decision has raised concerns. They have released a music video for Stellar Blade: Blood Rain, the highly anticipated sequel to 2024's Stellar Blade, that appears to be AI-generated. The video features Evie, the game's protagonist, with a skin-tight outfit showing unexpected details and parts of her outfit appearing and disappearing. Accompanying the video is an AI-generated song that critics describe as shrill and devoid of soul. This music video and song fail to capture the essence of the game and its universe, instead presenting a starkly different and unappealing image. The company behind this project, ShiftUp, is one of the top gacha game earners and boasts a team of talented musicians and composers. It is disappointing to see such a lack of effort and creativity from a company with the resources to produce better content. The author urges readers to question the decision to use AI-generated content in games and express their disapproval, emphasizing the importance of preserving the human touch in gaming for the sake of the hobby's artistic value.",
  "summary": "ShiftUp's marketing tactic has backfired.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "PC Gamer",
        "title": "Stellar Blade boss completely misses the point of why people are upset with Blood Rain's AI slop video: 'The AI is not creating [Evie] from scratch'",
        "url": "https://urgent.news/2026/08/04/stellar-blade-boss-completely-misses-the-point-of-why-people-are",
        "published": "2026-08-04T11:38:28.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}