{
  "id": 4973233,
  "title": "Mahou, Heineken and Damm accelerate their diversification",
  "url": "https://urgent.news/2026/09/02/mahou-heineken-y-damm-aceleran-su-diversificacion",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-02T00:02:29.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/empresas/distribucion/2026/09/02/6a970f51468aeb0d5d8b4598.html"
  },
  "original_language": "es",
  "account": "The Spanish beer industry saw a decline in sales and profits in 2025, with Mahou San Miguel, Heineken, and Damm experiencing a joint 0.13% decrease in sales to €5.872 billion. However, Hijos de Rivera, owner of Estrella Galicia, bucked the trend with a 6.7% increase in sales to €945 million. The four major breweries saw a 23% drop in combined profits to €457 million, with Mahou San Miguel, Heineken, and Damm all reporting declines. The industry is shifting its focus to alternative beverage categories, with companies investing in non-alcoholic and low-alcohol drinks, such as Mahou San Miguel's recent entry into the Egyptian market with a malted beverage.",
  "summary": "Mahou, Heineken y Damm exploran categorías alternativas a la cerveza, mientras reducen ingresos y beneficios. Hijos de Rivera es la excepción, al crecer en ventas y elevar sus ganancias. Leer",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}