{
  "id": 4898334,
  "title": "The UPS Store enlists first brand character to support franchisees",
  "url": "https://urgent.news/2026/09/01/the-ups-store-enlists-first-brand-character-to-support-franchisees",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-01T16:57:21.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/the-ups-store-enlists-first-brand-character-to-support-franchisees/829215/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}