{
  "id": 4897279,
  "title": "Sonos 27 is opening your speakers to ChatGPT, custom agents, and a new in-house AI assistant",
  "url": "https://urgent.news/2026/09/01/sonos-27-is-opening-your-speakers-to-chatgpt-custom-agents-and-a-new",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-01T16:42:49.000Z",
  "source": {
    "name": "Digital Trends",
    "slug": "digital-trends",
    "url": "https://www.digitaltrends.com/home-theater/sonos-27-is-opening-your-speakers-to-chatgpt-custom-agents-and-a-new-in-house-ai-assistant/"
  },
  "original_language": "en",
  "account": "The Sonos 27 operating system is revolutionizing the way users interact with their speakers. This new system, set to launch alongside a refreshed app on September 8, 2026, aims to eliminate friction between hardware and software for a seamless experience. At its core, Sonos 27 introduces an in-house AI assistant called Sonos Voice, which will allow users to control music and mood settings. Early access to this feature began this fall. Additionally, Sonos 27 will integrate third-party AI assistants, such as OpenAI's ChatGPT, enabling users to control their speakers and music using various AI models. This feature is set to roll out in early 2027. The company has also introduced Sonos Custom Agents, which will allow users to create up to ten personalized assistants with unique voices and personalities. These agents can handle tasks like managing household routines and controlling connected services. Sonos Custom Agents remain a preview for now but are expected to launch in 2027. The Sonos 27 system treats the home sound system as an ecosystem for third-party AI models and custom-built agents, extending beyond traditional media playback control. The new operating system will continue to evolve, with Sonos 28 expected to arrive next year. The company has also refreshed the Sonos app, adding reorganized navigation, a pinned room-sort option, and a virtual volume knob that users can manipulate with their fingers. Currently, this feature is available only on iOS devices. Gradual rollouts will begin on September 8, 2026, with prices for Sonos' Epomaker GX1 gaming headset dropping from $49.99 to $44.99 after initial use. Meanwhile, JBL has introduced its JBL Cove speaker lineup, a modular, Wi-Fi-connected system designed to provide high-quality audio throughout the home.",
  "summary": "Sonos 27 brings AI voice control, outside assistant support, and a redesigned app to every Sonos speaker.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "Sonos opens its platform to third-party AI assistants, upgrades Sonos 27voice assistant with an in-house LLM, and plans to let users create their own AI agents (Chris Welch/Bloomberg)",
        "url": "https://urgent.news/2026/09/01/sonos-opens-its-platform-to-third-party-ai-assistants-upgrades-sonos",
        "published": "2026-09-01T14:55:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}