{
  "id": 4888927,
  "title": "Sony’s new party speakers have more bass, more LEDs, and more connectivity",
  "url": "https://urgent.news/2026/09/01/sonys-new-party-speakers-have-more-bass-more-leds-and-more",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-01T16:00:00.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/tech/986839/sony-ult-power-sound-speaker-tower-max-5-7-xlr-leds"
  },
  "original_language": "en",
  "account": null,
  "summary": "Sony has introduced three new party speakers: the ULT Tower 5, ULT Tower 7, and ULT Tower Max. These tower-style speakers are part of Sony's ULT Power Sound lineup and feature expanded connectivity options, including USB-C, RCA, and XLR ports. According to The Verge, the largest of the new speakers, the ULT Tower Max, weighs 121 pounds and costs $1,499.99.\n\nThe new speakers also feature improved lighting, with up to 100 LEDs providing visual feedback for functions like battery life and Bluetooth syncing, as well as an animated light show synced to the music. Tom's Guide reports that the speakers have a new design philosophy, more sophisticated reactive lighting, a new ULT button for changing EQ presets, 360° sound, and better drivers.\n\nThe speakers are designed to deliver powerful bass, with Sony claiming the ULT Tower Max delivers the most powerful bass in the ULT Power series to date, according to TechRadar. The prices of the speakers vary, with the ULT Tower 5, ULT Tower 7, and ULT Tower Max costing $470, $680, and $1,800 respectively, according to exchange rates provided by TechRadar.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "9to5Google",
        "title": "Sony’s new ULT Tower party speakers start at $450",
        "url": "https://urgent.news/2026/09/01/sonys-new-ult-tower-party-speakers-start-at-450",
        "published": "2026-09-01T13:05:00.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Sony expands its ULT line with 3 new tower speakers built for massive bass",
        "url": "https://urgent.news/2026/09/01/sony-expands-its-ult-line-with-3-new-tower-speakers-built-for-massive",
        "published": "2026-09-01T16:00:00.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "I tried Sony's new ULT Tower party speakers, and they shook me to my core — here's everything you need to know about the striking new models",
        "url": "https://urgent.news/2026/09/01/i-tried-sonys-new-ult-tower-party-speakers-and-they-shook-me-to-my",
        "published": "2026-09-01T16:00:00.000Z"
      },
      {
        "outlet": "Tom's Guide",
        "title": "I listened to 10 of Sony’s new ULT party speakers together — and they offer something for everyone",
        "url": "https://urgent.news/2026/09/01/i-listened-to-10-of-sonys-new-ult-party-speakers-together-and-they",
        "published": "2026-09-01T16:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}