{
  "id": 4888506,
  "title": "Sonos launches new ‘Ultra’ headphones and soundbar, plus more",
  "url": "https://urgent.news/2026/09/01/sonos-launches-new-ultra-headphones-and-soundbar-plus-more",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-01T15:57:29.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/09/01/sonos-launches-new-ultra-headphones-and-soundbar-plus-more/"
  },
  "original_language": "en",
  "account": "Sonos has unveiled two new hardware products and rebranded its software as 'Sonos 27'. The company has faced challenges since its app redesign in early 2024 but is bringing forth an ambitious lineup. Sonos Ace Ultra, priced at $449 (pre-order available, ships September 29), comes in Black, White, Agave, and Sand. Meanwhile, Sonos Beam Ultra is priced at $699 (pre-order available, ships September 29) and is available in Black and White. Additionally, the company has renamed its software platform to 'Sonos 27'. Interested in these new offerings? Share your thoughts in the comments. For further Apple news, tune into 9to5Mac on YouTube.",
  "summary": "Sonos has announced two new hardware products today—Ace headphones and a Beam soundbar with ‘Ultra’ branding—alongside rebranding its software as ‘Sonos 27.’ Here are the details. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "The Verge",
        "title": "Sonos introduces new headphones, soundbar, and software in its biggest announcement in years",
        "url": "https://urgent.news/2026/09/01/sonos-introduces-new-headphones-soundbar-and-software-in-its-biggest",
        "published": "2026-09-01T14:00:00.000Z"
      },
      {
        "outlet": "Digital Trends",
        "title": "The Sonos Beam Ultra proves you don’t need a huge soundbar for Dolby Atmos",
        "url": "https://urgent.news/2026/09/01/the-sonos-beam-ultra-proves-you-dont-need-a-huge-soundbar-for-dolby",
        "published": "2026-09-01T15:56:02.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "Sonos unveils ‘Sonos 27’ software with four new features",
        "url": "https://urgent.news/2026/09/01/sonos-unveils-sonos-27-software-with-four-new-features",
        "published": "2026-09-01T16:12:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}