{
  "id": 488561,
  "title": "Blind Faith in New Technology Is a Startup Trap. Customers Still Want the Same 4 Things",
  "url": "https://urgent.news/2026/08/10/blind-faith-in-new-technology-is-a-startup-trap-customers-still-want",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-10T16:13:20.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/howard-tullman/new-technology-startup-trap-customer-acquisition-ai-tools/91387959"
  },
  "original_language": "en",
  "account": null,
  "summary": "Buyers want to know what your product or service is going to do for them, plain and simple. The further you move away from that simple desire, the less likely it is to succeed.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}