{
  "id": 4882364,
  "title": "New Sonos Beam Ultra Gets Dolby Atmos Glow Up for $699",
  "url": "https://urgent.news/2026/09/01/new-sonos-beam-ultra-gets-dolby-atmos-glow-up-for-699",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-01T14:40:00.000Z",
  "source": {
    "name": "CNET",
    "slug": "cnet",
    "url": "https://www.cnet.com/tech/home-entertainment/new-sonos-beam-ultra-gets-dolby-atmos-glow-up-for-699/"
  },
  "original_language": "en",
  "account": "Sonos has introduced a new soundbar, the Beam Ultra, which includes Dolby Atmos technology. Positioned between the Beam and the Arc Ultra models in Sonos' streaming-focused lineup, the Beam Ultra offers enhanced audio performance. This model includes physical upfiring drivers and \"warmer bass\" compared to its predecessor, the Beam Gen 2, and remains part of the lineup. The Beam Ultra has a redesigned center channel for improved dialogue clarity. Users can choose from four AI Speech Enhancement levels and activate a Night Sound mode. It also features Trueplay technology to personalize the soundbar's audio to any room. The soundbar connects via Wi-Fi, Bluetooth, and HDMI eARC. The upcoming version of the Sonos app includes Sonos 27 Voice, a music assistant, and Sonos 27 MCP, allowing the integration of an external AI assistant. Sonos ecosystems support integration with numerous streaming applications, as well as surround speakers and multi-room configurations. While CNET considers the Beam a favorite soundbar, it often relied on software Dolby Atmos emulation, which the Beam Ultra addresses. Positioned between $500 and $1,000, the Beam Ultra offers Sonos users greater flexibility in constructing their home theater systems. Preorders for the Beam Ultra began today, with general availability set for September 29, 2026.",
  "summary": "The 7.1.2-channel soundbar slots between the Beam and Arc Ultra.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}