{
  "id": 4875114,
  "title": "How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence",
  "url": "https://urgent.news/2026/09/01/how-hersheys-katseye-campaign-takes-on-gen-zs-desire-for-indulgence",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-01T14:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/how-hersheys-katseye-campaign-takes-on-gen-zs-desire-for-indulgence/829013/"
  },
  "original_language": "en",
  "account": null,
  "summary": "As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}