{
  "id": 4867133,
  "title": "Roku just announced its first OLED TVs from $999 — and they could be game changers for people who hate smart TVs",
  "url": "https://urgent.news/2026/09/01/roku-just-announced-its-first-oled-tvs-from-999-and-they-could-be",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-01T13:00:00.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/tvs/oled-tvs/roku-just-announced-its-first-oled-tvs-and-they-could-be-game-changers-for-people-who-hate-smart-tvs"
  },
  "original_language": "en",
  "account": "Roku, the creator of the user-friendly streaming platform, is introducing two new OLED TVs to the market this year. The entry-level model, the Roku Pro Series OLED, starts at $999 for a 55-inch screen and is currently available on Amazon. The more affordable option, priced at $999 for a 55-inch screen, is $200 less than LG's entry-level OLED and $200 more than Samsung's. The Roku Pro Series OLED supports a native refresh rate of 120Hz, catering to the gaming needs of users with consoles like the Xbox Series X and PlayStation 5 Pro. It also features Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and AMD’s FreeSync Premium. The higher-end, $1,299 Pro Series LX OLED is set to release in October and offers a 144Hz refresh rate with VRR, as well as an advanced polarizer to minimize room reflections. This marks Roku's entry into the OLED market, promising a user-friendly experience that stands out from competitors like LG, Samsung, and Sony.",
  "summary": "Roku just unveiled the Pro Series OLED and the Pro Series LX OLED, and they could seriously disrupt the OLED market in 2026.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}